AI that connects.
Some work may be speculative/proof of concept at client/partner request
Work by Kevyn Smith, Adam Moyer
We are creative translators, directors, prompters.
Prompting is personal. Prompting is directing. Prompting is the set. Prompting is the actors. Prompting is the visual script. Prompting is imagining. Prompting is creating. Prompting is the brand. Translating a brand into AI is a massive responsibility and a craft we take seriously. That’s why our creative teams are comprised of seasoned professionals in brand, cinematography, arti direction and writers with agency and real-world film experience. This experience gives us a common language to better collaborate with our client partners to achieve the success they are depending on.
AI With Attitude.
AI can render incredible images, but often the result is stale. This simply won't work for brands. Every brand has a different personality and how they use AI should champion and amplify that personality. We challenge ourselves to deliver on-brand personality with our work.
Some work may be speculative/proof of concept at client/partner request
AI With Heart.
AI is capable to connecting emotionally with audiences. To achieve this, it requires advanced directing and cinematographic experience. The audience responds to ques it has experienced in film over time. To get this effect it requires attention to detail both in human interaction, lighting, camera angles, storyboards and editing.
Some work may be speculative/proof of concept at client/partner request
You'd have to be looking for AI to spot it.
We spend our own time experimenting on the tiniest little details that disguise AI. Each success becomes another tool and another learning that we apply to our clients.
OUR
GOAL IS AI invisibility.
The Invisible Man
We've come a long way from sloppy AI with bodies changing shape, six fingers, etc. Thanks to that AI can easily be spotted. While AI authoring and output has vastly improved in a short period of time, it still has tells. Our goal is to make on-brand content that passes for the real thing - because that's where you can do more with your brand with a much higher ROI. We pay close attention to mainstream cinematography, subtle acting cues, comedic timing, non-beautiful people and a cadre of other "head fakes" that get consumers to believe what they are seeing.
Advertising has a new hero.
CREATIVE TEAMS THAT MAKE AI INVISIBLE.
Agency experienced creative directors and art directors to faithfully and effectively translate brands.
We have experienced creative directors and marketing executives to help your campaigns make the most effective use of AI
We deploy film makers with feature film, documentary and commercial experience translate your spots into creative that super charges your channel performance.
We lean on innovative prompt engineers who are adept at every major platform and creative enough to hack what those platforms to do to push the boundaries of AI assets.
game changing ROI.
The limiting factor with AI today is creative credibility and platform functionality. Once that is solved for, a new world of extremely cost-effective marketing is available. This enables brands to realize massive savings in cost and time to market but also gives them the power to automate campaigns and target and engage audiences like has never been seen before. Simply put, brands can't afford to pass on going all-in on AI.
production cost
Bottom line: AI asset production costs as little as 1/10th the cost of conventional production.
time to market
Market-ready AI assets can be realized in an exponentially shorter amount of time.
automation
Platforms like Trident use AI to automate marketing workflows, campaigns, data, analysis and more expanding the capabilities of internal teams.
hyper targeting
Personalization with a prompt opens up a new world of rapid, hyper targeting for creative
