Apex Creative Talent fluent in AI Software
just because it's available doesn't mean its easy.
One of the great and exciting things about AI is it is available to anyone. And in that sense, we are all amateurs - and that's exciting. But, anyone who has sat down to write prompts can see, with the first results, that there is a steep learning curve. AI is a craft to learn in order to get great results. And that comes from knowing how to guide AI toward getting almost impossible to notice. That's why we employ talent that is a combination of the most experienced creative professionals and prompt enthusiasts who don't know what's impossible. The combination works and major brands can trust the medium in the right hands.
Cinematography, Directing, Production
cinematography photo journalism
directing and editing post production music
Directors, Cinematography
Creative Direction, Marketing Strategy
brand and marketing strategy
Creative Directors
Art Direction Visual Strategy
composition color
brand voice
Art Directors
Multimedia Production
creative prompting personalization
Prompt Engineers
We think of our team members like studio musicians: we recruit them based on their extraordinary talent and creativity. We have worked agency-side, client side and all things inbetween. We are fluent with the process of creative development, marketing campaigns and are expert at interpreting this work to AI production.
Branding
Creative briefs
Cinematography
Film & music editing
Script writing
Art direction
Client management
Social media
brand fealty.
Brand Űber Alles
Our job is to faithfully interpret your brand. In practice, we believe AI content starts and ends with brand. Gorgeous AI fails if it doesn't reinforce a customer's brand recognition, connection and engagement. Our Creative Directors are experienced brand stewards; having worked with big brands both agency side and client side. Brand fealty is not merely visual - it's the subtle nuances that are often overlooked by most consumers but most certainly felt. On-brand connection is our core mission.
WE ARE FILM MAKERS.
Cinema is at the heart of AI believability.
When we hire, we look for film makers first. Because they've worked on set, worked in editing bays, spent long hours in post production and are expert at visual story telling. Our film directors reference lens, light, camera technique, even film grain for AI to replicate. They have directed commercials so they know how to step in and direct commercials virtually but using the same practice and tools. We believe film making is THE difference maker in effective AI that can connect with and move viewers.
I don't prompt; I direct. My approach to AI video direction applies the traditional cinematic disciplines—cinematography, editing, and character study—to synthetic media.
My objective is to transcend the "AI look" by forcing the model to adhere to the rules of cinema. By specifying lens choice, camera movement, and lighting ratios, I teach the AI to speak the language of film. This tricks the engine into generating characters that feel human and environments that feel lived-in.
This process rebuilds the bridge between visual storytelling and human emotion. AI is simply the newest evolution of "show and tell"—a tool that allows us to execute high-concept visions with unprecedented precision, removing the traditional barriers of cost and labor.
DEVELOPING THE ARTIFICIAL EYE
Adam Moyer, Executive Producer , is a career veteran Film Director working in TV production, commercial direction, feature film production and documentaries. He leads a team of seasoned Film Directors from a similar career background to help shape AI into something familiar and unrecognizable.
I've always gone all in on the next medium earlier than most. I dove into digital early and helped to bring ad agencies into that craft. When I turned to mobile, I crafted user experience and product design practices where there were none. My career has always had a common quest: bring new mediums up to standard and break boundaries before the ad world catches up. This is the moment we face with AI.
But this medium is exponentially different: it will supercharge conventional content creation and create new economies of scale that will fuel a new ROI for brands. Not only do i work for brand adherence, I strive for authenticity and connection in AI content. Because, regardless of medium, isn't that the point?
Ted Woodbery Executive Creative Director and Practice Leader . Ted is a pioneering creative professional developing brand and creative, content and product strategy on both agency and client side . Ted's mission has been to focus on bringing new mediums to creative maturity. Ted leads the creative practice of Boundless collaborating with some of he greatest creative minds at the top of their game who share the same passion for emerging mediums.
WE GOT NEXT
WE HACK AI TO PUSH BOUNDARIES.
In the mid-1960's the Beatles hacked portable tape players to create sound loops and samples, decades ahead its time. This hack changed pop music forever. #goals
Working with AI is a dance. It's one thing to know how to prompt AI well. It's another skill set to "trick" AI into doing what you want. Like any other craft, depth of experience gives you something AI doesn't have (yet) and that's integral knowledge of a craft and instinct. We call it hacking. And it's funny, AI almost seems to respect us more when we do - probably because it's learning in the process. Giving AI (and our audience) little head fakes helps to distance viewers and consumers away from the spectacle and focus on the connection. Virtually every assignment forces us to learn new hacks and that's our favorite part of the job.
trust.
We expect scrutiny. We sweat the details. We've worked in agencies for demanding creative directors. We've worked with demanding clients. We expect lots of notes, lots of close examination of flaws, mistakes and ambitious direction. We apply the same scrutiny to ourselves. Our job is to earn your trust that we will faithfully represent your brand ain Web quality rendering and inventive interpretation of the brief.
